Privacy Policy
Last updated: January 2, 2025
NOTICE: This Privacy Policy Contains an Agreement to Arbitrate Disputes and a Class Action Waiver.
Introduction
Hiley Cars Huntsville, LP and each of our subsidiaries and affiliated entities under common ownership and control (collectively, “Dealership” or “we” or “us”) respects your privacy and the information that you have entrusted to us. This Privacy Policy describes our collection, use and disclosure of the information we may collect from you whenever you visit the Dealership’s physical location(s) or website(s) (hereinafter a “Site” and collectively the “Sites”), or otherwise access any of our other products, services, and content (hereinafter “Services”). This Privacy Policy applies to all visitors and customers of our Sites, including those consumers and/or customers who apply for and/or receive financing for personal, family or household purposes. If you become an inactive customer, or if we close or suspend your account, we will continue to adhere to the Privacy Policy in place when we collected your personal information as long as we retain it in our databases. We may delete any or all of your information at any time without notice to you or for any reason or no reason unless we are otherwise required by law or retain it. The following privacy policy explains how the Dealership processes your personal data and outlines a set of consumer rights under state law, which may or may not apply to the Dealership. To qualify for the state-specific section and consumer rights, you must be a resident of that state. While the Dealership will review the consumer requests described below, it may not be required to fulfill them under state law. If the Dealership chooses to honor some requests despite not being required to do so, that does not obligate the Dealer to honor other requests.
Sections
This Privacy Policy is comprised of the following sections.
Section 1 - Consumer Privacy Disclosures
Notice of Collection
Learn about the categories of personal information our dealership collected and the purposes for which it is used.
Our Privacy Policy
View our practices regarding the collection, use, disclosure, and sale of personal information.
Submit a Personal Data Request
We believe in a consumer’s ability to exercise control over their own personal data. In furtherance of this belief, we have given you the ability to to exercise certain rights such as the ability to access or delete personal information we've collected about you.
Notice of Collection
The purpose of this Notice of Collection is to provide consumers with information about the categories of personal information that our dealerships collect about them and the purposes for which the personal information will be used. As outlined above, any reference to state privacy law is for informational purposes as the law may or may not apply to Dealership.
We may collect the following categories of “personal data”:
• Age and Veteran Status under state or federal laws, which may include information such as age (date of birth) and veteran status (to determine eligibility for military or similar rebates and comply with the Military Lending Act).
• Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.
• Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.
• Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).
• Education such as diplomas and transcripts for student rebate eligibility.
• Geolocation Data (non-precise) such as locational data based on visitor IP addresses.
• Identifiers such as real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers.
• Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.
• Internet Activity such as interactions with our websites, applications, and advertisements.
• Professional/Employment such as job title, occupation, company or business name, and employment history information.
We use the categories of personal information listed above for one or more of the following “business purposes”:
• Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.
• Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.
• Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.
• Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.
• Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.
• Fraud Prevention to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.
• Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.
• Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.
In the context of employment, we also use the categories of personal information listed above for one or more of the following business purposes:
• Claims & Benefits Administration to process claims, administer benefits, and conduct employee drug tests in accordance with applicable laws.
Privacy Policy
The purpose of this Privacy Policy is to provide consumers with a comprehensive description of our dealership’s online and offline practices regarding the collecting, use, disclosure, and sale of personal information.
The tables below describe how we collect, use, and disclose consumers’ personal information. Please note that because the categories of personal data collected and shared largely depends on how a consumer has interacted with our dealership, not all of the items listed in the tables below will be relevant to you. For example, we generally only collect veteran status when a consumer qualifies for a military rebate.
Categories of Personal Data We Collect
Categories of Personal Information Collected
Age and Veteran Status under state or federal laws, which may include information such as age (date of birth) and veteran status (to determine eligibility for military or similar rebates and comply with the Military Lending Act).
Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.
Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.
Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).
Education such as diplomas and transcripts for student rebate eligibility.
Geolocation Data (non-precise) such as locational data based on visitor IP addresses.
Identifiers such as real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers.
Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.
Internet Activity such as interactions with our websites, applications, and advertisements.
Professional/Employment such as job title, occupation, company or business name, and employment history information.
Categories of Sources from which the Personal Information is Collected
Advertising Networks & Agencies such as digital advertising companies and other marketing firms.
Captive Finance Companies and wholly-owned subsidiaries of automakers that offer loans, lease programs, and other financial services to our customers.
Credit Reporting Agencies such as Experian, TransUnion and Equifax that gather account information from various creditors and provide that information to dealers in connection with an application for credit.
Customer Data Platforms & Analytics Providers such as equity mining, data mining, call tracking, and sales prospecting tools.
Directly from Consumers through our website forms and via in-person applications, forms and contracts.
Government Entities such as the Department of Motor Vehicles (DMV) and various other state and federal agencies.
Insurance Companies that provide us with information relating to vehicle collisions, auto accidents, and other claims.
Online Lead Providers and third party websites that collect and share data relating to consumers whose product preferences or inquiries align with the offerings of our dealership.
Social Media Networks such as Facebook, Instagram, and other platforms used to run various advertising campaigns.
Tow Companies that transport customer vehicles to the dealer's service department.
Vehicle Manufacturers for which we are franchised to sell new motor vehicles.
Business or Commercial Purposes for which the Personal Information was Collected or Sold
Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.
Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.
Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.
Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.
Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.
Fraud Prevention to help ensure security and integrity, such as necessary to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.
Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.
Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.